It all depends on the type of business you are in of course when deciding to choose a platform to your liking, so let’s talk about a couple of different industries or niches if you want to call it that, and see which platforms match best for those needs.
Business Services – LinkedIn
Most business-oriented companies focus on LinkedIn. For the simple reason that every professional, freelancer, employee, and employer own a LinkedIn account. LinkedIn makes it extremely easy to connect with people in your niche, and they have a review system that works out natural. Instead of reviews they actually promote endorsements and there are no incentives involved to endorse someone, which makes it one of the more reliable social platforms.
Musicians / Artists – Youtube
If you produce movies or play an instrument, or are singing in a band Youtube would obviously be your first choice. However, it’s not strictly limited to artists. More and more businesses find Youtube to promote their brand through vlogging, explanatory videos, online courses and fill in yourself. People are expecting this new type of content which makes it an ideal place for any type of business to expand their wings.
Freelancers / Hobbyists – Instagram
People that are starting their own company from home, or people that are looking to make a location independent income often look at Instagram. It allows them to do a little bit of everything, like document their travels, shows their new clothes, promote beauty or fashion products, at Instagram you can promote nearly every product that comes with visuals. You can easily get exposure for your Instagram account by utilizing likes, followers, and so on, even in an automated way. If you like to know more automating it I recommend you read this guide.
Crypto Fans – Discord
This is perhaps a platform you’ve never heard about. It’s a bit like mIRC from the old days. A channel with a bunch of mini-channels where you can chat with each other. It doesn’t really work in the same way as Facebook or Twitter do. For example, there’s not really a timeline or you could say each chat room is its own timeline. I mean you have Facebook groups and such but you can’t really talk in live mode with each other unless you like refreshing your page each time. With Discord that’s not really needed. Utilizing it for business is a little bit odd but nonetheless, it’s very popular in the crypto spheres.